💎 The Story of IVE Merchandise
Founded: 2021
Origin: Seoul, South Korea
When IVE debuted on December 1, 2021, with their hit single “ELEVEN,” they didn’t just launch a new K-pop group — they sparked a wave of elegance, confidence, and global fandom energy. Within months, IVE’s powerful performances and iconic visuals inspired fans everywhere to express their love not only through streaming and cheering, but through style.
Recognizing this passion, a small team inside Starship Entertainment’s merchandising division decided to create something new — a dedicated official store that celebrated IVE’s unique identity with the same attention to design and emotion found in their music.
And so, IVE Merchandise was born.
💫 The Early Days
In early 2022, the first version of IVE Merchandise launched online with a limited drop of “ELEVEN”-themed goods: T-shirts, photocard sets, and accessories designed around the debut era’s concept of youthful confidence and mystique. Fans loved the sophisticated aesthetic — minimal yet bold, much like IVE themselves.
As IVE released “LOVE DIVE” and “After LIKE,” the store evolved too. Each comeback inspired a new collection, featuring pieces that reflected the group’s visual storytelling — glitter-accented hoodies, perfume inspired by stage outfits, and collectible art prints designed in collaboration with Korean illustrators.
🪞 Expanding Beyond Merch
By late 2023, IVE Merchandise wasn’t just an online store — it became a lifestyle brand for DIVE (IVE’s fandom). Pop-up shops opened in Seoul, Tokyo, and Singapore, turning merch shopping into immersive experiences with photo zones, music installations, and limited-edition releases tied to concerts and anniversaries.
The brand also launched “IVE Atelier,” a premium capsule line featuring jewelry, designer collaborations, and sustainability-focused apparel — bringing K-pop fashion closer to global streetwear trends while keeping IVE’s personality at its core.
🌍 Today
Today, IVE Merchandise stands as the official global hub for all things IVE — from concert-exclusive items and seasonal collections to fan-designed collaborations. Every piece carries the spirit of the group’s message: confidence, individuality, and the power of self-love.
With a growing international presence and partnerships across Asia, Europe, and the U.S., IVE Merchandise continues to redefine what official K-pop fashion can be — not just memorabilia, but meaningful design that lets fans wear their love proudly.
✨ Brand Motto
“For DIVE, from IVE — made with love, worn with pride.”